E-Business as a Competitive Advantage Masterclass: Strategic Marketing, Industry Insights, and the Consumer’s Paradigm
Forging a payment future together; Upgrade your Skills with our rich content leading financial and e-payment industry training courses.
E-Business as a Competitive Advantage Masterclass: Strategic Marketing, Industry Insights, and the Consumer’s Paradigm
Description
The growth in innovative financial technology and increasing demand for financial services, has created the need for financial service providers to expand the reach of their services beyond branch banking. Agent or Agency Banking is a cost-effective way to provide digital financial services across different geographical regions through robust and reliable agent networks.
Contents and Overview
- Overview of E-Business Financial Services Landscape
- Comparative Analysis of Industry and Global Payment Services
- Strategic Thinking for Decision Making
- Developing E-Business Marketing Strategies
- Brand Management
- Demystifying Consumer Retention Tactics
What Will I learn
- Appreciate the emerging benefits accompanying safe and secure e-business to an organization.
- Identify changes in consumer behavior for fast mover’s business advantage
- Identify e-business opportunities for business growth
- Utilize e-business marketing models and methodologies for strategic network expansion and customer acquisition.
- Project your unique brand imagery amidst different e-banking products and services
₦10.00 – ₦150,000.00
Requirements
- Participants need to have the willingness to learn
- Laptop (for online participants)
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